Once you really start scaling out your new internet marketing empire, one of the first major obstacles you are going to have to cross is what I refer to as the “Content Crisis”. Here is what you need to know for smart blogging.
Everyone that I know, without fail who has built a successful series of small niche sites has at one time or another had to stretch a bit to add a new, informative, and entertaining bit of information to their website or blog. We all just hit a wall — it’s really that simple. If you cover a particular topic thirteen ways from Wednesday — at some point, topic burnout sets in.
Thankfully, the very basic dynamic nature of the web is your best friend, and you can set your site up to simply piggyback off of others within your niche when it gets a little sleepy. Let’s take a quick look at two of them.
Smart Blogging: What You Need To Know:
Everyone who publishes online has some degree of knowledge (or should!) of RSS. In our nontechnical parlance simply refers to Real Simple Syndication. Essentially RSS, from a publisher’s standpoint, simply allows you to aggregate and collect information from around the web in small chunks. These are usually in the form of headlines and small snippets of content, which you can publish on your site, and will update for you automatically as the originators of the content add more items.
Essentially, your site will be augmented with free information and content, published by other people which keeps YOUR site updated with a free flow of good information. This also benefits the other publishers as their content is effectively syndicated around the web, extending their reach and circle of influence. A win/win for both parties, and your readers too!
2) Blog comments.
Many smart marketers have been using this method for years. It amazes me how many people I consult with are OBLIVIOUS to this great source of entertaining and interactive content you can enjoy on autopilot. A good blog has an engaged audience. An engaged audience wants to be heard. The ability to comment, allows them to be. They will interact with YOUR content, with each other, and with industry news.
The buzzword going forward in the online marketing space is undoubtedly COMMUNITY. Strong communities make for strong sites and even stronger bank statements. If you are running ANY form of advertising on your site, do not even consider turning “comments” off on a blog install.
Yes, it is a pain in the butt to manage. Yes, you will get SOME spam, but thankfully not much due to great anti-spam plugins readily available to you for free. But NOTHING kills a conversation quicker than a monologue.
Your blog comments are a great source of organic traffic from the search engines and social networks, as well as a compelling force in keeping your one-time visitors coming often back, interested, engaged, and entertained! Good luck and don’t forget to ask questions if you have them.
Also, if you liked this article of mine, check out another: What Distinguishes Blogs From Websites? Click Here to Know More